Legal information

Privacy Policy

Last updated: July 12, 2026

This Privacy Policy explains how Cleanly Group LLC ("Cleanly Group", "we", "us", or "our") collects, uses, stores, protects, and deletes information when individuals communicate with our business through our website, Facebook, Instagram, Messenger, WhatsApp, or other communication channels.

Cleanly Group LLC operates customer communication tools, including automated messaging bots and staff-assisted messaging systems. These tools help us respond to customer questions, collect service requests, arrange appointments, provide customer support, send service-related updates, and manage customer communications.

1. Information we collect

Depending on how you communicate with us, we may collect or process the following information:

• Your name, display name, username, profile name, or account identifier.
• Your phone number when you communicate with us through WhatsApp or provide your phone number voluntarily.
• Your email address and other contact details that you choose to provide.
• Messages, questions, requests, feedback, and other content that you send to us.
• Photos, documents, audio messages, videos, or other attachments that you voluntarily send.
• Information about services you request, appointments, bookings, orders, estimates, complaints, or customer support cases.
• Message identifiers, conversation identifiers, timestamps, delivery status, read status, and communication channel.
• Technical information, including webhook records, server logs, IP addresses, browser information, device information, and security-related data where available.

2. Information received through Meta platforms

When you communicate with Cleanly Group LLC through Facebook, Instagram, Messenger, or WhatsApp, Meta Platforms may provide us with information required to receive and respond to your message.

This information may include:

• A Facebook, Instagram, Messenger, or WhatsApp user identifier.
• Your public profile name or username.
• Your WhatsApp phone number.
• The content of messages and attachments you send.
• Message timestamps and message delivery information.
• Conversation and webhook event information.

We only use this information for legitimate customer communication, service delivery, technical operation, security, and compliance purposes.

3. How we use information

Cleanly Group LLC may use personal information for the following purposes:

• To receive and respond to customer messages.
• To answer questions about our services, availability, pricing, locations, policies, or business operations.
• To create, manage, confirm, change, or cancel appointments, bookings, service requests, or customer orders.
• To provide customer service and resolve complaints or support requests.
• To send confirmations, reminders, status updates, and other transactional or service-related notifications.
• To transfer a conversation from an automated bot to an authorized employee.
• To maintain conversation history so that we can provide consistent customer support.
• To prevent spam, fraud, abuse, unauthorized access, and security incidents.
• To diagnose technical errors and improve the performance of our messaging systems.
• To comply with applicable laws, legal obligations, and platform requirements.

4. Automated messaging and human support

Some messages may be processed or answered automatically by our customer communication bot. Automated responses may be used to:

• Provide commonly requested information.
• Ask customers for information needed to handle a request.
• Collect appointment or service-request details.
• Route messages to the appropriate employee or department.
• Send confirmations and service updates.

Where appropriate, conversations may be reviewed or continued by an authorized employee or contractor of Cleanly Group LLC.

5. Legal basis for processing

Depending on the circumstances and applicable law, we process personal information based on one or more of the following:

• Your request to receive information or services.
• Your consent.
• The performance of a contract or preparation for a contract.
• Our legitimate interest in operating and securing our business.
• Compliance with legal or regulatory obligations.

6. Marketing communications

We may send promotional or marketing messages only where permitted by applicable law and platform rules, and where any required consent has been obtained.

You may opt out of promotional messages at any time by:

• Replying with "STOP" or a similar opt-out request.
• Asking an employee to stop promotional communications.
• Blocking our account or phone number.
• Contacting us using the email address listed below.

You may still receive essential transactional messages related to an active request, appointment, order, or service.

7. Sharing of information

We may share information only when reasonably necessary with:

• Meta Platforms and its infrastructure providers for Facebook, Instagram, Messenger, and WhatsApp communications.
• Hosting, database, email, messaging, security, analytics, and technical service providers acting on our instructions.
• Authorized employees, contractors, or service providers who need access to handle customer requests.
• Government agencies, courts, regulators, or law-enforcement authorities where required by law.
• Professional advisers, such as legal or accounting advisers, where reasonably necessary.
• A successor organization in connection with a lawful merger, sale, restructuring, or transfer of business assets.

Cleanly Group LLC does not sell personal information received through Meta APIs.

8. Data retention

We retain personal information only for as long as reasonably necessary to:

• Provide the requested service.
• Maintain customer support history.
• Resolve disputes or complaints.
• Prevent fraud and security incidents.
• Comply with legal, tax, accounting, or regulatory obligations.

When personal information is no longer required, we may delete it, anonymize it, or securely restrict access to it.

Backup copies and security logs may remain for a limited additional period until they are securely deleted or overwritten through normal backup processes.

9. Data security

We use reasonable administrative, technical, and organizational security measures designed to protect personal information.

These measures may include:

• HTTPS encryption for data transmitted to our servers.
• Restricted access to customer information.
• Authentication and access-control measures.
• Server, database, and webhook security controls.
• Security monitoring and technical logging.
• Employee and contractor access restrictions.

No internet-based service can be guaranteed to be completely secure. Customers should avoid sending unnecessary sensitive information through social media or messaging applications.

10. International data processing

Meta Platforms and some of our technical service providers may process information in countries other than the country where you live.

Where required by applicable law, appropriate safeguards may be used for international data transfers.

11. Children's privacy

Our customer messaging bot is not intended to knowingly collect personal information from children without authorization from a parent or legal guardian where required by law.

If you believe that a child has provided personal information without appropriate authorization, please contact us so that we can review and delete the information where appropriate.

12. Your privacy rights

Depending on your location and applicable law, you may have the right to:

• Request access to your personal information.
• Request correction of inaccurate information.
• Request deletion of personal information.
• Request restriction of processing.
• Object to certain processing activities.
• Withdraw consent where processing is based on consent.
• Request a portable copy of certain information.
• File a complaint with an applicable privacy authority.

We may need to verify your identity before completing a privacy request.

Instructions for requesting deletion are available on our User Data Deletion page.

13. Third-party platforms

Your use of Facebook, Instagram, Messenger, and WhatsApp is also governed by Meta's own terms, privacy policies, and platform rules.

Cleanly Group LLC does not control how Meta independently collects or processes information through its own platforms.

14. Changes to this Privacy Policy

We may update this Privacy Policy when our services, technology, business practices, legal obligations, or platform requirements change.

The updated version will be published on this page with a revised "Last updated" date.